In 1871, Napoleon ordered a million cans of beef for his hungry army. A Scotsman, John Lawson Johnston, rose to the challenge with his invention of ‘Johnston’s Fluid Beef’. Fifteen years later it was renamed Bovril to become the beefy drink we know and love. Still as popular as ever, today Bovril is created in a vegetarian recipe that provides three and a half million jars of strength every year, to countries all around the world.

Bovril Products

  • Bovril 125g