
Who we are
Manassen Foods is a privately owned company dedicated to serving the Australian food industry. Established in 1953, we are ranked in the top 40 suppliers in Australia.
With an exceptional stable of the finest imported and local food brands, Manassen Foods is one of Australia’s leading independent grocery importers and a one stop-shop solution for brand owners across the globe.
We employ a dedicated and passionate workforce of over 200 people whose values, commitment to excellence and corporate pride are demonstrated through their service to the company and our customers.
Our brand portfolio is diverse and spans many food categories in the retail and food service trade, including dry groceries, confectionery, biscuits and cakes, perishables and frozen foods. The company also has a strong focus on private label development with its retail partners and works closely with them in seeking quality suppliers.
Mission
We acquire, develop, build and distribute local and international food brands throughout Australia.
Purpose
To realise the potential of exciting food brands from around the world, by introducing them to the local marketplace for all Australians to enjoy.
Our Vision
To be consumers’, retailers’ and suppliers’ first choice for new and fascinating food products.
Our Regional Distribution Network
Manassen Foods is part of a network of brand marketing, sales and distribution companies. Our marketing reach includes New Zealand with Hutchinsons, in Hong Kong and Macau with Metro Alliance and Rainbow, and in Shanghai with Qinzhou.
Qinzhou Trade
KEY GROCERY SUPPLIER TO SHANGHAI REGION
Market reach: Shanghai Portfolio: Mass Market Grocery products End customers: Chain and independent supermarkets, wholesale distributors, e-commerce, >300 customers
Rainbow Asset
KEY FINE FOOD GROCERY SUPPLIER TO HONG KONG AND MACAU
Market reach: Hong Kong & Macau Portfolio: High end Seasonal & Niche products End customers: Chain and independent supermarkets, e-commerce, >100 customers
Metro Alliance
KEY GROCERY SUPPLIER TO HONG KONG AND MACAU
Market reach: Hong Kong & Macau Portfolio: Mass Market Grocery products End customers: Chain and independent supermarkets, wholesale distributors, e-commerce, >100 customers
Manassen Foods
Market reach: Australia Portfolio: Mass Market Grocery and chilled products End customers: Chain and independent supermarkets, wholesale distributors, >1000 customers
Hutchinsons
TOP SUPPLIER OF BRANDED PRODUCTS TO THE NEW ZEALAND FOOD INDUSTRY
Market reach: New Zealand Portfolio: Mass Market Grocery and chilled products End customers: Chain and independent supermarkets, wholesale distributors, >500 customers