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King Oscar was founded in 1902, when King Oscar II, benevolent ruler of Norway and Sweden, gave a Norwegian canning company special royal permission to use his name and image on a line of world-class sardine products.

King Oscar has 100 years of history in Australia, having launched in 1913. The brand continues to deliver the highest quality range of canned Sardines and Mackerel products to Australian seafood lovers

Product Range

BRISLING SARDINES WITH SEA SALT & PEPPER

A spicy, aromatic take on a Norwegian classic! Finest quality, wild-caught brisling sardines in top-grade extra virgin olive oil with a bold blend of black, white, green, and red whole and cracked peppercorns. A delight to the senses as soon as you open the can. Real oak-wood smoked and hand-packed as always. Kosher-certified. Ready to go, delicious in pastas, salads and sandwiches, perfect with your favorite crackers.
Product Range

BRISLING SARDINES IN TOMATO REDUCTION

Finest quality, wild-caught brisling sardines in a popular and zesty sauce made from tangy, sun-ripened tomatoes. Real oak-wood smoked and hand-packed as always. Kosher-certified. Try on sandwiches, in salads, or with fresh pasta.
Product Range

BRISLING SARDINES WITH CHILLI

Norway meets Mexico! Finest quality, tiny wild-caught brisling sardines in top-grade extra virgin olive oil with sliced hot jalapeño peppers. Now you are instantly ready for easy fish tacos or an exotic salad. Real oak-wood smoked and hand-packed as always. Kosher-certified.
Product Range

BRISLING SARDINES IN EXTRA VIRGIN OLIVE OIL 105g

A Norwegian classic! Finest quality, tiny brisling sardines in top-grade extra virgin olive oil. Authentically wood-smoked for mild flavor. Wild-caught and hand-packed as always. No preservatives, kosher-certified (OU) and available kosher-certified for Passover (OUP). Try on sandwiches, in salads, or in fresh pasta dishes.
Product Range

BRISLING SARDINES IN EXTRA VIRGIN OLIVE OIL 45g

A Norwegian classic! Finest quality, tiny brisling sardines in top-grade extra virgin olive oil. Authentically wood-smoked for mild flavor. Wild-caught and hand-packed as always. No preservatives, kosher-certified (OU) and available kosher-certified for Passover (OUP). Try on sandwiches, in salads, or in fresh pasta dishes.

Featured Recipes

ASIAN NOODLE SALAD WITH MACKEREL ASIAN NOODLE SALAD WITH MACKEREL
ASIAN NOODLE SALAD WITH MACKEREL
Get ready for the fusion of Asian flavors and the mild taste of North Atlantic mackerel. A delicious way to get your protein and omega-3s!
CALABRIAN-STYLE PASTA WITH TUNA & OLIVES CALABRIAN-STYLE PASTA WITH TUNA & OLIVES
CALABRIAN-STYLE PASTA WITH TUNA & OLIVES
In southern Italy, they like to spice it up! This Calabrian-style seafood pasta will add some warm Mediterranean flavors to your culinary repertoire!
KO TUNA MELT KO TUNA MELT
KO TUNA MELT
Your basic tuna melt just got royal-ized! Sourdough bread, oozing cheese, and premium tuna fillets – your taste buds will never go back.
MEXICAN RICE BOWL WITH MACKEREL MEXICAN RICE BOWL WITH MACKEREL
MEXICAN RICE BOWL WITH MACKEREL
Spice it up and take your taste buds south of the border for a fresh and filling, mackerel and jalapeño peppers taste adventure!
ROYAL TUNA CHARCUTERIE BOARD ROYAL TUNA CHARCUTERIE BOARD
ROYAL TUNA CHARCUTERIE BOARD
An “ocean charcuterie” board like no other! Add King Oscar’s indulgent tuna fillets to your appetizer platter for a royal taste experience.
SARDINES & CRACKERS SNACK SARDINES & CRACKERS SNACK
SARDINES & CRACKERS SNACK
Sure, you can go straight out of the can or on a simple saltine cracker. But why not dress it up every once in a while?
TUNA & CHARRED GREENS SALAD TUNA & CHARRED GREENS SALAD
TUNA & CHARRED GREENS SALAD
Decadently rich tuna flavor and totally dramatic presentation combine for a distinctive salad sure to impress taste buds and guests!
TUNA FILLET SLIDERS TUNA FILLET SLIDERS
TUNA FILLET SLIDERS
Sliders are go-to summer grill wonders. This seafood variation adds year-round rich flavors and cuts cook time with out-of-the jar convenience!
TUNA STREET TACOS TUNA STREET TACOS
TUNA STREET TACOS
You are standing at the intersection of indulgent tuna perfection and simple Tijuana street food. Give your taste buds the green light!
WARM POTATO & GREEN BEAN SALAD WITH MACKEREL WARM POTATO & GREEN BEAN SALAD WITH MACKEREL
WARM POTATO & GREEN BEAN SALAD WITH MACKEREL
New potatoes, crunchy, fresh green beans, and mild mackerel. Easy to prepare and delicious served warm or cool!

King Oscar Brand History

We are rather proud of our Norwegian heritage, our seafood company, and our delicious products. And we are happy to share our story with you – a story that goes back almost 150 years. Though times have changed, our old-fashioned commitment to superior quality is stronger than ever. And our promise to inspire your cooking with new and fresh recipes is alive and well!

1873

You can trace King Oscar’s history back to the foundation of the Stavanger Preserving Company in 1873. Little did the four gentlemen who established the company in Norway’s “Canning Town” know that they were launching a global canned seafood phenomenon!

1880

Norway exports its first canned sardines. The two decades from 1880 to 1900 were the pioneering years of the sardine industry in Norway. Production was done simply and in relatively small quantities, but Stavanger was on the map.

1893

Norwegian smoked sardines are introduced to the United States at the World’s Fair in Chicago. Additionally, other world markets are explored. Tiny sardines from Norway are ready for the big world!

1902

Stavanger’s very own Christian Bjelland Company, one of the world’s largest canned food manufacturers at the time, receives special royal permission from King Oscar II of Sweden and Norway to use His Majesty’s name and likeness on a sardine label. And the King Oscar brand is born.

1903

The Christian Bjelland Company begins exporting King Oscar Sardines to the United States. For his service to the industry, Bjelland was in 1907 appointed Knight, 1st Class of the Royal Norwegian Order of St. Olav.

1920

After several design revisions to the King Oscar portrait, His Majesty generally acquires his present appearance on product packaging. The brand is established in American and British markets – and suddenly King Oscar is famous!

1950

King Oscar sardines receive kosher certification, an extra assurance of quality, since only the purest products receive this distinction.

1965

King Oscar is launched in Japan. Today, we are proud to say that we are the country’s most popular imported sardine.

1981

Eleven Norwegian canneries merge to form a single company, Norway Foods, which includes the King Oscar brand.

1996

Norway Foods is purchased by Rieber & Søn ASA, one of Norway’s leading food companies with global distribution. Now we are even bigger!

1998

King Oscar is relaunched in the Norwegian market and introduced in Poland.

1999

King Oscar is launched in the Czech Republic, Hungary, and Romania. Time to let our friends in the East get a taste of our world-famous seafood!

2001

King Oscar launches in Slovakia. In addition, King Oscar is relaunched in Russia, where the brand had been originally registered in the early 1900s.

2002

King Oscar celebrates its centennial. Long live the king! Time flies when you are having fun…

2008

King Oscar moves sardine production from Davanger, Norway, to our first-class facility on the coast of Poland, where we recreate the traditional Norwegian production line, including wood smoking ovens and hand-packing lines.

2014

King Oscar is purchased by Thai Union, one of the world’s leading seafood companies. Norwegian heritage and world-class innovation unite!

2021

Yes, yes and oui, oui! King Oscar is welcomed to Canada by popular demand, ensuring premium seafood for the entire North American continent.

2022

Crack open a can and join the celebration of 120 years of royal seafood excellence!