Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
We work closely with each customer to identify their needs, develop customized strategies for success, and provide insights about trends in the marketplace. Our commitment to providing quality customer service doesn’t end there - we also regularly conduct market analysis and competitive research in order to ensure our partners stay ahead of their competition. Manassen Foods offers comprehensive promotional planning services that include item selection, pricing optimization and targeted marketing campaigns. With our unique combination of resources, experience and expertise, Manassen Foods is the ideal partner for any brand looking to create an effective product range that drives growth and builds loyalty.
Product Ranging
Manassen Foods operates in close collaboration with both retailers and brands to strategically manage product ranging for optimal market positioning. Through robust partnerships, Manassen Foods leverages its expertise to curate product assortments that align with retailers’ target demographics, market trends, and consumer preferences. By fostering transparent communication and understanding retailers’ specific needs and objectives, Manassen Foods ensures that the product portfolio resonates with the retailer’s brand identity and customer base. By working hand in hand with both retailers and brands, Manassen Foods maximizes product visibility, enhances shelf presence, and ultimately drives sales growth for all parties involved.
Category Development
Manassen Foods boasts a dedicated category insights team committed to providing comprehensive market analysis and strategic guidance. Leveraging their deep understanding of consumer behavior, market trends, and industry dynamics, we conducts thorough research to uncover valuable insights. By utilizing advanced analytics and data-driven methodologies, we work to identify emerging opportunities and potential gaps within various product categories. Our expertise extends to interpreting sales data, consumer preferences, and competitive landscape analysis, empowering both retailers and brands with actionable recommendations for optimizing product ranging and assortment strategies. Through collaborative partnerships with stakeholders, the category insights team plays a pivotal role in driving informed decision-making, enhancing product positioning, and achieving sustainable growth in the dynamic retail landscape.
Field Management
Manassen Foods field management process involves a comprehensive system of personnel, technology, and data-driven approach. Manassen’s field operations are dedicated to providing an efficient and effective way of managing their team members in the field. Manassen Foods uses analytics software to help track employee performance, customer satisfaction, and other important metrics so that they can adjust their practices accordingly. The field management process at Manassen Foods is designed to ensure that all employees are properly utilized in the most effective way possible, while maintaining a high level of customer service excellence.
Merchandising Services
Manassen Foods possesses unparalleled expertise in merchandising, honed over years of industry leadership and innovation. With a deep understanding of consumer behaviour, market trends, and retail environments, Manassen Foods’ merchandising prowess is unrivalled. Our team of seasoned professionals excels in crafting dynamic and visually appealing displays that captivate consumers’ attention and drive sales. Strategic product placement , optimizing shelf space, and creating engaging promotional campaigns, Manassen Foods maximizes brand visibility and enhances the overall shopping experience.
OUR SERVICES
Product Development
Manassen Foods is an innovative food manufacturer that specialises in creative and inventive ideas for new and existing products. Extensive research and market analysis helps the team determine what potential products will best meet the needs of their target market, leading to the development of prototypes that are tested in both focus groups and market simulation studies. Our comprehensive process allows Manassen Foods to consistently create products that are high-quality, competitively priced, and relevant to customer needs, making Manassen Foods an industry leader when it comes to pioneering new foods.
Supply Chain
With National warehouses and 35,000 pallet spaces across Australia, our integrated supply chain network supports great customer service, growth and innovation. Through our direct-to-store capability we service independent stores, with chilled, frozen and ambient storage ensuring safe delivery.
Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Quality & Technical
Manassen Foods provides our partners with information and guidance to ensure all food imports and local supply will satisfy Australia’s strict IMPORT CONDITIONS (BICON) and local food legislative matters (FSANZ code) and assists in providing an understanding of these requirements.
Food Service
Manassen Foods provides an invaluable service to Food Service companies. We understand the challenging and complex nature of the industry, and we have developed a comprehensive suite of products and services tailored to meet the needs of all businesses in the food service sector.
Product Development
Manassen Foods is an innovative food manufacturer that specialises in creative and inventive ideas for new and existing products. Extensive research and market analysis helps the team determine what potential products will best meet the needs of their target market, leading to the development of prototypes that are tested in both focus groups and market simulation studies. Our comprehensive process allows Manassen Foods to consistently create products that are high-quality, competitively priced, and relevant to customer needs, making Manassen Foods an industry leader when it comes to pioneering new foods.
Supply Chain
With National warehouses and 35,000 pallet spaces across Australia, our integrated supply chain network supports great customer service, growth and innovation. Through our direct-to-store capability we service independent stores, with chilled, frozen and ambient storage ensuring safe delivery.
Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Quality & Technical
Manassen Foods provides our partners with information and guidance to ensure all food imports and local supply will satisfy Australia’s strict IMPORT CONDITIONS (BICON) and local food legislative matters (FSANZ code) and assists in providing an understanding of these requirements.
Food Service
Manassen Foods provides an invaluable service to Food Service companies. We understand the challenging and complex nature of the industry, and we have developed a comprehensive suite of products and services tailored to meet the needs of all businesses in the food service sector.
Product Development
Manassen Foods is an innovative food manufacturer that specialises in creative and inventive ideas for new and existing products. Extensive research and market analysis helps the team determine what potential products will best meet the needs of their target market, leading to the development of prototypes that are tested in both focus groups and market simulation studies. Our comprehensive process allows Manassen Foods to consistently create products that are high-quality, competitively priced, and relevant to customer needs, making Manassen Foods an industry leader when it comes to pioneering new foods.
Supply Chain
With National warehouses and 35,000 pallet spaces across Australia, our integrated supply chain network supports great customer service, growth and innovation. Through our direct-to-store capability we service independent stores, with chilled, frozen and ambient storage ensuring safe delivery.
Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Quality & Technical
Manassen Foods provides our partners with information and guidance to ensure all food imports and local supply will satisfy Australia’s strict IMPORT CONDITIONS (BICON) and local food legislative matters (FSANZ code) and assists in providing an understanding of these requirements.
Food Service
Manassen Foods provides an invaluable service to Food Service companies. We understand the challenging and complex nature of the industry, and we have developed a comprehensive suite of products and services tailored to meet the needs of all businesses in the food service sector.