Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Promotional & Campaign Planning
Manassen Foods Promotional & Campaign Planning services offer comprehensive and integrated solutions for businesses to effectively promote their products. We provide a dedicated team of experts that can create custom plans tailored to each business’ unique needs and objectives. Our services include market research and analysis, media planning and buying, creative content development, campaign optimization, and ongoing performance monitoring. We also provide guidance on how best to allocate promotional budgets, as well as advice on how to manage campaigns over time for maximum impact.
Creative Design & Communications
Manassen Foods in-house Creative Design & Communications team provides a comprehensive full service support function across an extensive portfolio of brands. We believe it is our job to help the brands we work with add value to their customers lives by ultimately making lasting and meaningful connections. We manage creative, design packaging, digital, marketing campaigns, and all point of sale.
Digital Platforms / Social Media
Our Social & Digital Media Support provides comprehensive, personalised assistance for brands across their platforms and are adept in navigating social media platforms and are across the ever changing digital landscape. We demonstrate understanding of content trends, enabling our brands to develop innovative campaigns that resonate with audiences on multiple channels. We connect millions of consumers to their favourite brands daily and are proud to create all consumer facing assets internally at our in-house studio .
In-store Advertising
We craft customized instore campaigns tailored to individual brands goals. Working across a combination of print media, digital media and promotional materials, we continuously deliver powerful messages that connect directly to consumers at the most important moment: when they’re shopping. We also offer data-driven insights that help brands gain valuable customer intelligence for better targeting and optimization of future campaigns. we are committed to ensuring our brands take their message to the next level in order to maximize impact and reach more customers in store.
OUR SERVICES
Product Development
Manassen Foods is an innovative food manufacturer that specialises in creative and inventive ideas for new and existing products. Extensive research and market analysis helps the team determine what potential products will best meet the needs of their target market, leading to the development of prototypes that are tested in both focus groups and market simulation studies. Our comprehensive process allows Manassen Foods to consistently create products that are high-quality, competitively priced, and relevant to customer needs, making Manassen Foods an industry leader when it comes to pioneering new foods.
Supply Chain
With National warehouses and 35,000 pallet spaces across Australia, our integrated supply chain network supports great customer service, growth and innovation. Through our direct-to-store capability we service independent stores, with chilled, frozen and ambient storage ensuring safe delivery.
Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Quality & Technical
Manassen Foods provides our partners with information and guidance to ensure all food imports and local supply will satisfy Australia’s strict IMPORT CONDITIONS (BICON) and local food legislative matters (FSANZ code) and assists in providing an understanding of these requirements.
Food Service
Manassen Foods provides an invaluable service to Food Service companies. We understand the challenging and complex nature of the industry, and we have developed a comprehensive suite of products and services tailored to meet the needs of all businesses in the food service sector.
Product Development
Manassen Foods is an innovative food manufacturer that specialises in creative and inventive ideas for new and existing products. Extensive research and market analysis helps the team determine what potential products will best meet the needs of their target market, leading to the development of prototypes that are tested in both focus groups and market simulation studies. Our comprehensive process allows Manassen Foods to consistently create products that are high-quality, competitively priced, and relevant to customer needs, making Manassen Foods an industry leader when it comes to pioneering new foods.
Supply Chain
With National warehouses and 35,000 pallet spaces across Australia, our integrated supply chain network supports great customer service, growth and innovation. Through our direct-to-store capability we service independent stores, with chilled, frozen and ambient storage ensuring safe delivery.
Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Quality & Technical
Manassen Foods provides our partners with information and guidance to ensure all food imports and local supply will satisfy Australia’s strict IMPORT CONDITIONS (BICON) and local food legislative matters (FSANZ code) and assists in providing an understanding of these requirements.
Food Service
Manassen Foods provides an invaluable service to Food Service companies. We understand the challenging and complex nature of the industry, and we have developed a comprehensive suite of products and services tailored to meet the needs of all businesses in the food service sector.
Product Development
Manassen Foods is an innovative food manufacturer that specialises in creative and inventive ideas for new and existing products. Extensive research and market analysis helps the team determine what potential products will best meet the needs of their target market, leading to the development of prototypes that are tested in both focus groups and market simulation studies. Our comprehensive process allows Manassen Foods to consistently create products that are high-quality, competitively priced, and relevant to customer needs, making Manassen Foods an industry leader when it comes to pioneering new foods.
Supply Chain
With National warehouses and 35,000 pallet spaces across Australia, our integrated supply chain network supports great customer service, growth and innovation. Through our direct-to-store capability we service independent stores, with chilled, frozen and ambient storage ensuring safe delivery.
Account Management
Our customers are supported by national and regional sales teams who work across the development and implementation of strategic customer accounts and joint business planning. We support customers with price and promotional analysis, as well as range and grading recommendations to maximise the availability and visibility of our products.
Category & Marketing
Our strategic category and brand planning process has been proven to generate outstanding returns. We have a track record of delivering on financial and market-share targets. Diversified experience in consumer goods markets, in Australia and overseas, gives us a thorough understanding of consumer trends and insights in the retailer landscape.
Quality & Technical
Manassen Foods provides our partners with information and guidance to ensure all food imports and local supply will satisfy Australia’s strict IMPORT CONDITIONS (BICON) and local food legislative matters (FSANZ code) and assists in providing an understanding of these requirements.
Food Service
Manassen Foods provides an invaluable service to Food Service companies. We understand the challenging and complex nature of the industry, and we have developed a comprehensive suite of products and services tailored to meet the needs of all businesses in the food service sector.