For one day only S&W Mayonnaise gave away 1,000 free burgers prepared by 2023 Master Chef Winner and Brand Ambassador Brent Draper on Sydney’s iconic Bondi Beach this Summer.

Footage captured on the day formed a dynamic social media campaign to showcase S&W at the event & over the Summer months.

The activation was a fun and lively experience, with music, brand ambassadors handing out sliders, talking about everything S&W Mayonnaise and giving away branded promotional items.

On the day our S&W Ambassadors assisted with crowd control, handing out burgers, greeting passers by, sharing details about S&W and promoting S&W Mayo by activating all merchandise.

Brent Draper has created a secret smashed burger sauce using S&W mayo for the event. Brent has done a teaser on social media and the recipe will be made public at the event, branded recipe cards will be handed out on the day.